A beginner’s guide to using perfect images for your website

A beginner’s guide to using perfect images for your website

Images play an important role in different websites. For starters, high-quality photos attract attention and in the process drive traffic to specific sites. Also, some photos help convey information which would otherwise be difficult to explain in writing. Here is a pure beginner’s guide on how to use free images on your website.

Things to consider when choosing an image

  1. Visual appeal and originality

As a blogger, you only have one to ten seconds to grab your visitors’ attention. Therefore, you should make each second count by using all the resources at your disposal to attract them. If you are using images to meet this need, make sure you use eye-catching images which are in line with what you are referring. It’s highly unlikely that you will be able to successfully meet the need by merely using cliché or overused stock photos. Instead, use fresh images which offer emotional impact to the viewer.

  1. Quality

High-quality images are a necessity when planning to attract potential clients to your site. Such photos bring out a clear picture of focused service providers who understand what they are doing. If you use low-quality images, the overall message you will send to your customers will be that you are operating a low-quality business. Generally, the visuals you use are critical, even more so if you are running a website that is dependent on looks.

According to Jeff Bullas, a renowned social media marketing expert, in an online store, customers usually assume that the quality of a product’s image is more important than product-specific information (63%), ratings and reviews (53%) and long description (54%).

  1. Dimensions

At any given time, make sure that you use the right sized image in your blog post. Image dimensions pure refer to width and height in pixels. Wrong image dimensions will easily distort the outward appearance of your blog post and in the long run, make it look unprofessional.

  1. File size

File size refers to the overall size of the image on your server or hard drive. Even though you may want to use the highest quality possible, it’s advisable always to minimise the file size load on your server to avoid an increase in page load time and a slow down on your web pages. A large file size takes longer to load when opened and this affects the opening of web pages or blog-post which contain such files.a

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